What Are the 10 Major Areas for a Successful eCommerce Website

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Areas for a Successful eCommerce Website

Are you planning to start an eCommerce setup for your business? If you look at the current scenario, I’m sure at least 60% of the retailers have a shopping cart integrated with their websites.

But, a shopping cart alone won’t serve the purpose.  In this age of high competition, there’s a lot more you  can do with your eCommerce Business!

Check out the 10 major areas you need to consider before launching your eCommerce Platform:

#1. Shopping Bag/Cart:

Of course, this is a mandatory requirement for an eCommerce portal. Online vendors are trying to get their existing shopping carts upgraded to the latest technologies (especially Mobile shopping cart features).

It should act like your usual shopping experience at a hypermarket; you should be able to remove or add products depending on your needs.

 #2. Security:

It’s not only about having your website turned from HTTP to HTTPS; there’s a lot more to take care of. Because businesses are prone to cyber-attacks these days, you need to host a website with Payment Card Industry compliant interface. Also, PCI or Payment Card Industry complies with the laid down DSS or Data Security Standards. Furthermore, vendors who store or disseminates card information must be PCI DSS compliant.

#3. Mobile Responsive Website/App

According to Business Insider, a study polling more than 1,000 U.S. merchants found that 16% of them already have a mobile shopping channel, while 32% are thinking of adding one in the next year.

In addition, Google has become finicky and mobile responsive websites  show up better on a google search. There is no choice but to integrate mobile responsive web design into your eCommerce portal. You never know from which/what device your customer is going to access your website. Hence, they get optimal buying experience from any smartphone or tablet devices instantly.

 #4. Search Engine Optimization & Social Integration:

Digital Marketing or Social Media promotions are at a peak today. Many organizations are adapting to this concept in order to boost their brand visibility and, eventually, their conversion rates! Also, people are discussing their experiences through blogs and social media platforms like Facebook, Twitter, etc. The same applies to an eCommerce Website. You have no choice but to convert your website into 100% search engine friendly.

According to Smallbiztrends, 84 Percent of Online Customers Trust Online Reviews. As you know, customers are already into 70% of buying stages. You need to focus on trust and brand value. Especially for eCommerce businesses, you need to incorporate user reviews and encourage discussions related to the product. Reviews can be captured directly from the website or through social media.

With x2x eCommerce Integration Suite, you get:

  • 100% search engine friendly website.
  • Easy to update title, keywords and description of each pages.
  • Easy to add Meta Information for Items.
  • Updating Category based SEO Information.
  • URL rewrite feature ensuring full control of the URLs.
  • Auto-generated popular search terms page.
  • Auto-generated site map. 

#5. Search Enablement:

I am pretty sure that we all are impatient when logging into an eCommerce website. You don’t have the luxury to go through each item on the website.  Instead, you look for the fancy search button that might be there on the right-hand side of your screen.

The search box is merely a standard requirement for any eCommerce website. Please note that your search is type-sensitive and faceted. This helps in generating more information easier for the users to look for their desired content.

The search feature needs to be programmed to auto-generate results even with typos (choosing the closest query or most likely to match) instead of throwing a blank result page. Search also contributes to SEO rankings, so long story short – this is inevitable!

#6. Enhanced Logistics Operations:

This is one major challenge for any eCommerce company. Choose the best platforms that integrate with your delivery options like FedEx, UPS, DHL, etc. This helps in boosting your dispatch process seamlessly and helps customers keep track of their shipments.

The delivery mechanism can make or break the eCommerce website. The best of them integrate the delivery options, such as UPS, FedEx, or anything else with the shopping cart. This not only makes the process seamless but also makes it easier for the customer to track their products. This will also make the process of charging delivery fees more transparent.

x2x eCommerce also captures Shipment Information efficiently. The features are as follows:

  • Order include Shipping method.
  • Freight Cost.
  • Shipping address.
  • GP shipment status updated on web store.
  • Shipment tracking info available.

#7. Integration of ERP with the eCommerce Platform

You might not take ERP seriously during the launch of your eCommerce platform. Especially for businesses that have been successful for a year, the necessity of implementing an ERP comes into the picture. Most of them run ERP in parallel to the eCommerce portal which causes lots of manual interventions causing time and cost.

What you can achieve with x2x eCommerce?

  • Download Web Order in GP.
  • Shipment Information.
  • Capturing Customer Information from Magento to Dynamics GP.
  • Manage Product Catalog.
  • Manage Product Prices.
  • Upload Items from GP to Web store.
  • Manage Product Images.

#8. Gift Promotions/Offers:

You should try out redeem coupons and loyalty programs to enhance user engagement. Gift promotion cards can be also be made available and definitely attract the holiday shoppers. Also, its ideal to have a wish list embedded on the user profile area in the eCommerce portal.

A lot of automated activities can be introduced to the eCommerce website (For e.g. sending out a reminder email to customers with their wish list items or incomplete shopping cart items) eventually driving engagement to your website.

#9. Marketing Promotion & Conversion Tools:

Before we get into this topic, let’s discuss up-selling and cross-selling. Up-selling offers products of higher value which the customer is currently looking at or suggesting more add-on features to a specific item. Cross selling promotes the complimentary items with another product that is under evaluation. With the latest technology trends, most eCommerce websites can find items chosen in the shopping cart and pop up with suggestions highlighting up-selling and cross-selling products that are available in the portal. For e.g. When buying an iPhone 7 Plus, you get a popup suggesting a Silicon Mobile Casing for the same.

#10. Best User Experience:

The best user experience doesn’t just mean that your website must be mobile-friendly, SEO friendly and user friendly. User Experience in eCommerce industry refers to after sales support services. Your customers need to speak to or communicate with real support staff at your business for clarifications. This is where you need 24x7 hotline services and live chat plugins to better serve your valued customers.

Need help? We highly recommend you to attend our 45-minute quick demo to learn about x2x eCommerce! Get in touch with our eCommerce Experts today to answer all your questions tr call us at +1 877 927 2927.

by x2x eCommerce

1 thought on “What Are the 10 Major Areas for a Successful eCommerce Website”

  1. hi, you wrote very nice and cover all the things needed for best e-commerce software. I want to make ecommerce for our client for hospital, any suggestion help me for doing this.

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