How Dynamics 365 for Retail is Transforming the Retail Industry

With worldwide retail sales expected to reach a whopping $27 trillion by 2020, enterprise application vendors are having a field day! The emergence of modern day enterprise solutions like Microsoft Dynamics 365 for Retail is helping retail giants reach newer and extraordinary heights. According to IDC, by 2017 three times as many retailers will succeed in explicitly pinning their customers and operations strategies on third-party platform technologies. So what is Microsoft Dynamics 365 for Retail? And how is it catapulting the success of retailers in a highly competitive retail environment?

What to Expect from Dynamics 365 for Retail

Microsoft Dynamics 365 for Retail, the latest entrant under the Dynamics 365 umbrella in addition to Dynamics 365 for Talent, is an end-to-end retail solution that delivers unified commerce across all channels, in a cloud-first, mobile first manner. Machine learning-based intelligence capabilities provide an unprecedented level of operational excellence, helping you drive continuous business value. Microsoft Dynamics 365 for Retail helps you stay ahead with tools that drive retail operations – through a connected employee experience, to delight customers with exceptional shopping experiences – improving your customer engagement.

Microsoft Dynamics 365 for Retail encompasses sales, mobility, intelligence, productivity, and immersive customer experiences to retailers across a wide range of business processes including channel management, inventory, merchandizing, store operations, and customer management. With Dynamics 365 for Retail, you can create product catalogs and categorization schemes, centrally manage product assortment, configure and build the best loyalty programs, devise optimal pricing and promotional campaigns, centrally manage all your store operations, and more.

  • Manage your distribution channels using the latest marketing techniques and reach the widest possible customer base
  • Create an assortment of products for each store depending on user needs, store location, and local regulations
  • Streamline your business through intelligent insights to improve inventory utilization, and efficiently manage your business
  • Optimize fulfillment and ensure the right level of inventory is available at the right location, at the right time – in stores as well as warehouses
  • Leverage the multi-company, multi-brand, and multi-channel global operation features and respond accordingly to changing business needs
  • Centrally manage your merchandizing and simplify sales and promotional efforts
  • Drive revenue by creating and targeting catalogs across channels, customers, and seasons
  • Leverage role-based personalized workspaces, advanced data analytics, and visualization and have access to the right data to drive business decisions
  • Make smarter store-related decisions based on data-driven insights and optimize all aspects of your retail business
  • Get more control over store operations through advanced operational capabilities
  • Get a 360-degree view of customer engagements across all retail channels, and respond to their needs at every level of engagement
  • Unify your digital, in-store, and back office operations, and create an insightful shopping experience

Tips Before You Invest

If you’re evaluating your options, or are ready to invest in Dynamics 365 for Retail, it’s a good idea to know the options at hand:

  • Try Dynamics 365 for Retail for free with a 30-day trial through a simple email sign-up process – get step-by-step instructions to view specific scenarios in action, and explore and work through the various built-in scenarios.
  • Next, explore the various subscription options and plans and see which one best fits the needs of your organization --- you can either buy through a partner and use volume licensing or buy through a Cloud Solution Provider.
  • Choose the best support option to quickly address technical issues and maximize return on your Dynamics 365 for Retail investment.
  • FastTrack your deployment and realize business value faster.

Personalize Experiences

Customers today can choose from a variety of ways to get what they want, when they want it, and at the price they want it. If you want to target and attract new customers in addition to keeping your existing customers happy, you should quickly and effectively keep up with competition as well as changes in buying habits and trends. Microsoft Dynamics 365 for Retail is designed with advanced analytics and machine learning at its core that delivers predictive, optimized, and personalized insights. Monitor sales and margin performance in real time across various levels of the organization hierarchy, leverage intelligent forecasting and product recommendations, and boost in-store and e-commerce profitability.  Customize experiences across all touch-points and elevate your brand value across all channels.

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Manoj Nair
About the Author - Manoj Nair

Manoj Nair is a seasoned IT professional with over 12 years of experience in Software Consultancy, ERP Implementation, Testing, ISV Development & Client Management. He is a Senior Project Manager at Indusa and is responsible of managing various software programs through cross functional coordination.


Contributing Author: Malavika Nityanandam

1 thought on “How Dynamics 365 for Retail is Transforming the Retail Industry”

  1. Thanks for sharing the blog. One of the insightful regarding dynamics retail module , I read some blogs about it but it has all the contents related to Retail Module. Microsoft Dynamics 365 empowers retailers to effectively manage merchandising and operations, create an exceptional customer experience, and drive continuous innovation.

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