CFOs of SaaS Companies Speak Out

 If you are CFO of a Software or SaaS (software as a service) company, what do you consider the most important financial metrics for you to follow?

At the last Advantage, Intacct’s annual customer conference, five chief financial officers from leading software as a service companies  formed a panel to discuss which metrics they felt were most important to the operation of their companies. Here is what they identified as the top 3:

  1. Bookings

Monthly data collected from your CRM or sales system (e.g. Salesforce.com) shows such items as contracts, renewals, add-ons, refunds, upgrades and downgrades that were initiated or completed during the month. You’ll want to track Bookings as a way to make sense of trends and opportunities; this will help you steer your company in a profitable direction in the days ahead.

 

  1. Monthly Recurring Revenue (MRR)

This core operating metric keeps you apprised of predictable monthly revenue, rather than reported revenue which can fluctuate rather wildly. These figures give you information that allows you to estimate your normal monthly revenue goals.

 

  1. Customer Acquisition Cost (CAC)

Another core metric, this one lets you know the bottom line cost of bringing in each new client based on data from sales and marketing expenditures. As CFO, it is important for you and your team to determine how much you can reasonably spend to acquire clients and still remain profitable.

 

At The Resource Group, we are specialists in the implementation of Intacct, a leading cloud-based financial software system designed to provide fast growing, high tech companies with easy access to these and other crucial metrics. Using Intacct, you access this data in a dashboard format, and have these metrics instantly at hand in your office or on your mobile device.

For more information about Intacct and how it can help you stay on top of your business data, contact The Resource Group or download our white paper:Software & SaaS Financial Metrics and Key Benchmarks

By The Resource Group

 

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