Freshness Ranks High In Supermarket Preference, Higher Than Price

A survey by Consumer Reports indicates that the quality of fresh food in the supermarket matters.  It matters so much, according to the study, that consumers may favor one supermarket over another based on the freshness of food, which appears to be more important than price or staff courtesy.  Maintaining fresh inventory may be more important than ever before.

As discussed in “Ranking Supermarkets by Freshness,” posted by Consumer Reports on, a survey of nearly 63,000 readers were asked about the quality of fresh food in 68 supermarkets scattered across the country.  Readers were asked about the quality of fresh produce, meats, store-prepared foods and baked goods, as well as cleanliness, staff courtesy, and prices.  Approximately 60% of respondents indicated that they were highly satisfied with the quality of poultry and meat and only about half were pleased with the store-prepared foods.  Walmart scored well for prices, yet received low marks in freshness, staff courtesy, and cleanliness.  While these poor marks may reflect badly on the supermarket, it doesn’t make it any easier on the food and beverage businesses that stock their shelves.

Balancing all of the criteria that consumers demand can be challenging, to say the least; however, today’s technology can improve your efforts.  A robust enterprise resource planning (ERP) solution, Plex Cloud Manufacturing ERP, was designed for food and beverage businesses and offers time-saving automation that supports efforts to deliver the freshest items to the store shelves, efficiently and profitably.  You can manage financial operations, inventory and supply chain, manufacturing and distribution operations, and other core business operations from this single, integrated solution.  The faster you can enter, access, and analyze your data, the faster you can use it to your competitive advantage.

Plex Cloud Manufacturing ERP also supports leading traceability efforts which are necessary for regulatory compliance and the consumers who want to know more about the food they purchase.  You can provide transparency throughout the food production cycle, from the farm to the store shelves to their tables at home, which can improve branding and customer loyalty.

Get your food to market faster and provide consumers with the freshest products possible.  Contact AccuPointe to learn how Plex Cloud Manufacturing ERP can improve productivity, profitability, and customer satisfaction for food and beverage manufacturers.

By AccuPointe, a Plex Cloud Manufacturing ERP Partner out of Charlotte, North Carolina

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