Top B2B and B2C eCommerce features for the Automotive Industry

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The automotive and aftermarket industries are seeing significant growth in eCommerce, revolutionizing the way buyers and sellers interact when doing business.

Technological advancements and artificial intelligence have completely changed the face of shopping. In this era of digital transformation, eCommerce has become the driving force for success in the automotive and aftermarket industries.

To increase reach, stay competitive, and engage customers better, businesses need to leverage robust eCommerce features that cater to the unique needs of these sectors.

In this blog, we explore the key B2B and B2C features that can propel your automotive eCommerce platform to new heights, ensuring a seamless and customer-centric online experience.

But, before we begin, let us look at the key differences between B2B and B2C requirements in the industry.

Key differences between B2B and B2C automotive businesses

Category B2B Businesses B2C Businesses
Target Audience Targets businesses such as repair shops, dealerships, and distributors who require bulk purchases and specialized products tailored to their operational needs. Targets individual consumers seeking automobiles or auto parts for personal vehicle maintenance or customization.
Sales Process Involves complex and longer sales cycles with negotiations, contracts, and multiple decision-makers due to larger purchase volumes and specialized requirements. Typically features simpler and more straightforward sales processes with shorter decision-making timelines, catering to individual consumer preferences and immediate needs.
Relationship Emphasizes building long-term relationships and trust between suppliers and customers due to the reliance on specialized products and ongoing business collaborations. Relationships are important but tend to be less critical as consumers may make one-time purchases, focusing more on convenience, pricing, and product availability.
Marketing Channels Relies on traditional channels such as trade shows, industry publications, and direct mail to reach businesses and decision-makers within the automotive industry. Leverages digital channels including social media, search engine advertising, and influencer marketing to connect with individual consumers, driving brand awareness and product visibility.
Product Range Offers specialized or niche products tailored to the unique needs of businesses, such as OEM parts, bulk orders, or industry-specific components. Provides a broader range of products catering to diverse consumer preferences, including aftermarket accessories, performance parts, and customization options.


To summarize, while both B2B and B2C businesses in the automotive and aftermarket industries share common goals of driving sales and brand engagement, they require distinct approaches tailored to their respective target audiences, sales processes, relationship dynamics, marketing channels, and product offerings.

Understanding these differences and implementing the right eCommerce features can effectively cater to the needs and preferences of businesses and individual consumers alike, ultimately driving success in the competitive auto parts market.


Key B2B and B2C eCommerce features for automotive and aftermarket businesses

  1. Intuitive Navigation, Search, and Filters:

The automotive industry's vast product catalog and unstructured information pose significant challenges to online shoppers. This is the primary reason customers feel shopping online is a challenge in the automotive industry. An intuitive navigation and filtering options, and advanced search functionalities can help customers enhance the overall user experience, making it easier for customers to locate the exact product they need quickly.

  • Benefits for B2B: In the B2B realm, where precision and efficiency are paramount, the intuitive navigation and filtering system, particularly the Year-Make-Model (YMM) filter, are invaluable. It helps businesses quickly find the exact parts they need for their operations. This makes the buying process smoother and saves them time from searching through lots of product catalogs.
  • Benefits for B2C: For B2C customers seeking car parts or accessories, the intuitive search and filter system offers a hassle-free shopping journey. By inputting their vehicle's Year-Make-Model (YMM) details, they can swiftly identify compatible products without sifting through irrelevant options. This seamless experience enhances customer satisfaction and simplifies the purchasing process.

  1. Comprehensive Product Listings:

Provide detailed product information, including specifications, compatibility details, and high-quality images/ videos. A well-organized product catalog and detailed product information page enhances customer confidence and simplifies the buying process for complex automotive parts.

  • Benefits for B2B: B2B customers typically require precise technical specifications to ensure compatibility with their vehicles. An informative product page can include detailed technical specifications such as dimensions, material composition, and compatibility information. This helps B2B customers assess whether the product meets their specific requirements without the need for additional inquiries.
  • Benefits for B2C: B2C customers may not have specialized knowledge about auto parts and accessories. An informative product page can serve as an educational resource, providing detailed descriptions, usage instructions, and compatibility information. This helps B2C customers understand the features and benefits of the products, making it easier for them to choose the right option for their needs.

Pro Tip: Utilize video content to showcase product demonstrations, installation guides, and maintenance tips. Video content provides a richer understanding of products, aiding customers in making informed decisions and reducing post-purchase issues.

Read, Automotive Businesses: Fueling Success in eCommerce with PIM, for more information on how automotive businesses can leverage a product information management (PIM) system, eCommerce store, and ERP to build a unified ecosystem to drive efficiency and success in the automotive industry.


  • Not all businesses may have detailed product information available in their systems. They must work with vendors to enrich the product information and update their eCommerce/ ERP/ PIM system.
  • If the information is available outside of the eCommerce store, say in a PIM/ ERP system, then the eCommerce store must be integrated with the PIM/ ERP system to automate the product information sync with the eCommerce system.
  1. Product Recommendations

Implementing a product recommendation system with personalized upselling and cross-selling opportunities can drive sales, improve customer satisfaction, and streamline the procurement process in the automotive industry.

  • Benefits for B2B: For B2B customers, especially automotive assemblers, the ability to receive personalized upselling recommendations for vehicle-compatible products streamlines the procurement process. With personalized recommendations, B2B customers can quickly identify additional parts needed for vehicle assembly without having to manually search through extensive product catalogs.
  • Benefits for B2C: When customers receive recommendations for related auto parts, they can easily find all necessary components for their vehicle maintenance or customization projects in one place. This saves them the time and effort of searching through extensive product listings or visiting multiple stores, improving convenience and satisfaction.

Pro Tip: With large product catalogs common to the automotive and aftermarket industries, configuring related products (for upselling and cross-selling) can be a challenge.  Make sure that your eCommerce store offers an intuitive and rule-based configurations, to simplify the overall process.

  1. Exploded Part Views

Consider these

  • 77% of B2B buyers state their latest purchase was very difficult or complex.
  • 40% of online shoppers find the complexity of auto parts a significant obstacle in making purchase decisions.

Ease of shopping and simplified product discovery are major challenges, and if addressed correctly, major enablers for eCommerce in automotive and aftermarket industries.

Creating exploded part views, by leveraging product relationship data, can help you improve product discovery and customer shopping experience.

An exploded part view enables customers to zoom in and out, rotate, and dismantle components virtually, gaining a comprehensive understanding of the product's structure and functionality.

  • Benefits for B2B: B2B customers, such as automotive repair shops or manufacturers, can gain a deeper understanding of complex auto parts. Exploded views allow them to visualize how each component fits into the larger assembly, aiding in troubleshooting and maintenance. For procurement purposes, B2B buyers can quickly identify the specific parts they need from a catalog or inventory. This speeds up the ordering process and reduces the likelihood of errors in purchasing.
  • Benefits for B2C: B2C customers, such as individual vehicle owners, can enjoy a more engaging and informative shopping experience. Exploded views enable them to interactively explore auto parts online, fostering a sense of empowerment and satisfaction in finding the right product. For consumers interested in do-it-yourself (DIY) repairs or modifications, exploded views provide invaluable guidance. They can understand the assembly and disassembly process more intuitively, facilitating successful repairs without the need for professional assistance.

An exploded part view enables customers to easily find parts compatible, exact products or alternative products, with their specific vehicles. This feature streamlines the purchase journey, reducing the risk of returns and ensuring customer satisfaction.

  1. Shipping Options and Automated Order Tracking

Auto parts can vary significantly in size, weight, and shape, leading to complexities in shipping calculations. Some parts may require special handling or packaging, further complicating the shipping process.

By addressing these considerations the automotive industry can overcome the challenges associated with shipping logistics, ultimately enhancing operational efficiency and customer satisfaction.

In addition, you can enhance transparency by implementing automated order tracking and notification systems. Keep customers informed about their order status, shipment details, and expected delivery dates, providing a seamless and reliable post-purchase experience.

To do this, your eCommerce store must offer seamless integration with 3PL shipping providers.

  • Benefits for B2B: B2B customers often deal with bulk orders and tight schedules. Precise shipping information and real-time tracking ensure they can plan their inventory and operations efficiently. Automated calculation of taxes and delivery costs streamlines the procurement process, saving time and resources.
  • Benefits for B2C: Providing real-time tracking information fosters transparency, which is crucial for building trust with B2C customers. They feel more confident in their purchases when they can monitor the progress of their orders from shipment to delivery.

For automated order tracking and notifications, eCommerce-ERP integration will be a key requirement. With automated data sync between eCommerce and ERP, the order status and shipping tracking information can flow back from ERP to eCommerce without any manual intervention.


Pro Tip: At times, the parts are too small and may cost less than shipping. On other occasions, your customers might want to use their own shipping provider. To meet these requirements, it is important to provide your customers flexibility and several shipping options, including BOPS (store pickup).

  1. Integrated Ecosystem (ERP and CRM)

Integration with ERP and CRM systems is a crucial aspect of eCommerce operations for both B2B and B2C automotive and aftermarket businesses. They not only enhance operational efficiency but also help drive business growth and customer loyalty.

  • Inventory Management: eCommerce-ERP integration helps provide real-time updates on product availability across warehouses. This feature prevents overselling, reduces order cancellations, and ensures accurate stock information.
  • Dynamic Pricing Strategies: Utilize dynamic pricing rules defined in your ERP system to offer personalized pricing to your customers. This feature allows for competitive and personalized pricing strategies to maximize customer satisfaction and revenue.

  • Automated Order Tracking and Notifications: As mentioned earlier, eCommerce ERP integration can help you keep customers informed about their order status, shipment details, and expected delivery dates, providing a seamless and reliable post-purchase experience.
  • Targeted Marketing: Integration with ERP and customer relationship management (CRM) systems allows businesses to gather and analyze customer data, personalize marketing efforts, and improve customer retention and loyalty.
  • Self-service Customer and Vendor Portals: With eCommerce and ERP integration, offer customers and vendors personalized customer/ vendor portals where they can track orders, manage preferences, and receive personalized recommendations. This enhances the overall customer experience and encourages repeat business.
  • Responsive Customer Support: eCommerce and ERP + CRM integration gives your customer service representatives all the information they need to respond to customer requests quickly. Quick and responsive customer service fosters trust and loyalty, addressing customer queries and concerns promptly.

In addition to these top features the following features also help in building an effective eCommerce store.

  • Mobile-Optimized Design: Ensure your eCommerce platform is optimized for mobile devices. A responsive design enhances accessibility, allowing customers to browse and make purchases conveniently on smartphones and tablets.
  • Marketplace and Social Media Integration: Facilitate multi-channel commerce by integrating your eCommerce platform with online marketplaces and social media channels. Enable customers to interact with your products and place orders across channels, extending your brand's reach and fostering community engagement.
  • Subscription-Based Services: Cater to recurring revenue models by offering subscription-based services for consumables, maintenance parts, or accessories. This feature not only ensures a steady income stream but also fosters customer loyalty.
  • Automated Reordering System: For businesses dealing with consumable automotive products, implement an automated reordering system. This feature allows customers to set up automatic reorder schedules, ensuring they never run out of essential items.
  • Secure Payment Gateways: Implement secure and widely trusted payment gateways to instil confidence in online transactions. Prioritize the integration of payment methods commonly used in the automotive and aftermarket sectors.
  • Integrated Customer Reviews and Ratings: Enable a transparent feedback system where customers can leave reviews and ratings for products. Positive reviews build trust, while constructive feedback helps in continuous improvement and enhances the credibility of your offerings.

Intelligent Analytics and Reporting: Implement analytics tools to gather insights into customer behaviour, sales trends, and website performance. Data-driven decision-making enables businesses to refine strategies, optimize product offerings, and stay ahead of market trends.

As the automotive and aftermarket industries continue to evolve, leveraging the right eCommerce features is essential for sustained success. A well-crafted online platform, equipped with these key features, not only meets customer expectations but also positions your business as a leader in the digital landscape.

At i95Dev, we understand the importance of providing comprehensive integrated eCommerce solutions that cater to the unique needs of both B2B and B2C businesses in the automotive and auto parts/ aftermarket industries.

Our solutions are powered by leading eCommerce platforms like Adobe Commerce, Salesforce Commerce, BigCommerce, and Shopify. They integrate seamlessly with ERP systems (like Microsoft Dynamics 365 Finance, Business Central, SAP, NAV, AX, GP, Sage 100, Acumatica, Custom ERP systems), CRM (Salesforce), and PIM systems (Pimcore, Perfion, and more).


By partnering with i95Dev, you're not just driving sales—you're steering your business towards a future of innovation, efficiency, and unparalleled customer satisfaction.

For more information visit, Omni-channel eCommerce Solutions for Automotive and Aftermarket Industries.

Are you looking for an eCommerce solution for your automotive business?

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