HubSpot vs. Microsoft Dynamics 365 CRM (2024 Comparison)

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Are you on the hunt for the perfect CRM software?

Deciding that your business could use a CRM solution is just the first step. The real challenge lies in navigating the sea of CRM products out there to find the one that fits your needs like a glove. It's a daunting task, given the sheer number of options available.

Even if you're a newbie in the world of business software, you've probably stumbled upon a few products already. The rise of cloud-based solutions has certainly diversified the industry, but a few vendors still hold a significant chunk of the market.

If you're feeling overwhelmed and don't know where to start your software selection journey, it might be a good idea to take a closer look at some of these popular, tried-and-tested vendors.

To assist you in your quest for the ideal software vendor, we've compiled a series of guides that compare some of the biggest and most popular CRM products on the market today.

In this edition, we're putting two cutting-edge, cloud-based CRM vendors under the microscope: Microsoft Dynamics and HubSpot.

Microsoft Dynamics 365 CRM vs HubSpot

HubSpot, an inbound marketing and sales platform, was launched in 2002 and has been a significant player in the modern, second-wave internet software world. Over the past 15 years, HubSpot has expanded its CRM offerings to include sales and marketing modules through numerous acquisitions. In 2017, it acquired AI software company Kemvi in a bid to keep pace with other business software vendors that were already leveraging machine learning in their products.

Microsoft Dynamics 365, on the other hand, was released in 2016 as a revamped, cloud-based consolidation of its well-known Dynamics CRM and ERP programs. Since 2003, Microsoft's CRM products have been some of the most popular and robust CRM systems in the ecosystem. Today, Dynamics CRM continues to be at the forefront of the market, delivered as part of Dynamics 365's comprehensive business software platform.

Microsoft Dynamics vs HubSpot: Features Showdown

In a market dominated by established software companies and enterprise customers, HubSpot has carved out a niche for itself as a more accessible, user-friendly option for organizations of all sizes looking to dip their toes into business software. Thanks to its free customer database software, HubSpot has become a major player in the CRM field. But in a multi-billion dollar market, can a free platform really offer the functionality that growing businesses require?


HubSpot's customer relationship management platform comprises three elements:

HubSpot CRM Free
Marketing Hub
Sales Hub
HubSpot CRM is a free customer information management platform, which serves as a foundational database for its paid Marketing and Sales integrations.

HubSpot is well-known for its inbound marketing strategies, with much of its functionality focusing on areas like content creation, social media management, and website optimization. Its Sales Hub app, initially released in 2013 as an add-on feature, has grown into a standalone set of tools for salespeople.

At present, HubSpot does not offer any tools to manage customer service, but plans to release a new app, Customer Hub, to fill this gap in 2018.

Dynamics 365

Dynamics 365 currently features three primary CRM-focused apps, with another due for release in early 2018. Each app can be used as a standalone service, or in conjunction with any of the other apps from the Dynamics 365 suite. All of Microsoft’s products, including Dynamics, Office and Outlook, share the same data model, and can utilize and learn from data from across all products.

Microsoft Dynamics vs HubSpot: Pricing


HubSpot offers a free, cloud-based CRM platform for businesses that want to dip their toes into the world of CRM without financial commitment. HubSpot’s free plan has no time limits, and has no limit on the number of users who can access it.

Dynamics 365 CRM

With Dynamics 365, users have the option to purchase CRM functionality as standalone modules, or opt to license several apps together at a discounted rate through one of two plans.

Microsoft Dynamics vs HubSpot: Pros and Cons

Pros: Dynamics 365

Created in partnership with Adobe, Dynamics 365’s new Marketing app is a new product, developed with today’s marketers in mind. New features will give users new options to generate inbound leads, such as webinar creation and event management.
Dynamics 365 has native integration with LinkedIn. Dynamics 365 for Sales and LinkedIn Sales Navigator roll together to create Microsoft Relationship Sales, which uses LinkedIn data to identify leads and help build relationships through personalized engagement.
Dynamics 365 also benefits from seamless integration with other Microsoft products, such as Office 365 and Outlook, which improves both productivity and user adoption.

Pros: HubSpot

HubSpot’s free version is available with no time limits, and no cap on the number of users who can access it. Though there are constraints as to how much of the app is available to non-paying users, it’s an excellent way for users to get to grips with the interface in their own time.
The platform’s user-friendly and straightforward design makes marketing automation intuitive for businesses that lack in-house technical skills.
HubSpot hosts a vast library of easy-to-digest, user-friendly learning tools and training resources to help get your team up to speed.

Cons: Dynamics 365 CRM

Although Dynamics 365 for Sales does feature some marketing automation capabilities, Dynamics 365 does not currently have a purpose-built marketing model. Dynamics 365 for Marketing will be released in early 2018.
Having been released in late 2016, Dynamics 365 is still very new; although it is growing in popularity, some businesses are still wary of investing in such a green product.
Dynamics 365 can be customized, but organizations may find the customization process challenging to master if they don’t have access to internal coding knowledge.

Cons: HubSpot

HubSpot’s pricing structure is not as simple as it might first appear, with a steep increase triggered by the number of contacts, as well as additional charges for certain features such as custom reports, transactional emails, and priority support access.
Though the sliding pricing model makes it scalable in theory, HubSpot’s simple features are unlikely to meet the needs of more substantial or growing businesses, and it does not currently have a module for customer service.
Due to its comparative lack of features and non-customizable platform, users may find that they need more functionality than HubSpot natively offers. Additional features can be added through third-party integrations, but HubSpot does not currently provide broad support for other software bolt-ons without paying extra for API.

Next Steps

Both HubSpot and Dynamics 365 have their advantages, but whether either is the right match for your business will depend mainly on its type (and size), the features you need, and your budget.

If you think either of these products could be the one, then you should contact Dynamics 365 CRM vendors to ask for a proper business proposal and a personalized quote. Users can get a feel for HubSpot by signing up to its free CRM service, and Dynamics 365 offers demos and free trials to help you decide whether its CRM tools will suit your team.


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