Integrating an Enterprise Resource Planning (ERP) system with an e-commerce platform is crucial for businesses having an online presence. Streamlining operations, enhancing customer experience, and ensuring seamless data flow between the two systems are the main goals of integration. E Touch Points are as under:
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Product Information:
- Product catalog synchronization between the ERP system and the eCommerce platform which includes product details, descriptions, images, pricing, and inventory levels.
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Inventory Levels:
- Real-time synchronization of inventory levels between the two platforms to avoid overselling and backorders.
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Order Synchronization:
- Automated transfer of eCommerce orders to the ERP system for further processing, invoicing, and fulfillment. This will be completed with the fulfillment status updates from ERP to Shopify.
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Customer Data:
- Customer information synchronization such as profiles, contact details, purchase history etc. between the ERP and eCommerce platforms.
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Payment Processing:
- Synchronization of payment methods between the ERP system and the eCommerce platform to efficiently handle transactions, refunds, and financial reconciliation.
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Analytics and Reporting:
- Consolidation data from both the ERP and eCommerce platforms helps in comprehensive analysis and reporting. This includes sales performance, customer buying behavior, customer preferences, fulfilment rate evaluation, inventory turnover, and other key metrics.
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Customer Service and Support:
- Automation of processes helps in serving customers better. Access to the key customer data like interaction history, order details, and preferences across both systems increases efficient customer support and resolve inquiries or issues effectively.
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Scalability and Updates:
- Integration architecture should be supportive of scalability to accommodate future business expansion needs and updates for both the ERP and eCommerce systems. This will make integration worth investing.
Touch Points requires careful planning, selection of appropriate integration tools or middleware, and often certain customization to match the specific requirements of the business. Additionally, ongoing monitoring and maintenance are crucial to ensure the continued smooth operation of the integrated ERP-eCommerce solution.
