Syncing of Master Data in Business Central & Magento Integration

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Integration makes the process faster and smoother and has numerous benefits. The most critical aspect of implementation is the syncing of master data between Microsoft Dynamics 365 Business Central ERP and the Magento platform. Master data usually includes essential information about products, categories, and customers. Before establishing a sync of this data it is not possible to achieve accurate data flow of inventory & price.

Product Master Data:

The product master data that needs to be synchronized include name and SKU. Once this information gets linked, the data updates like inventory count and pricing will be accurate. Apart from linking the already existing products on both platforms, when a new product is added in Business Central, the integration system creates/uploads the newly created product to Magento. This ensures that the latest products are available on the e-commerce platform.

Moreover, certain integration like x2x-eCommerce BC-Magento Integration offers a module to create products in the same format as of eCommerce platforms. These are the matrix products usually products sell with different dimensions like size & color. This ensures the end-to-end integration.

Customer Master Data:

Customer master data includes details such as names, customer number,  contact information and shipping address. This data needs to be synchronized to ensure that web orders accommodate in correct customers. Apart from creating a link between existing customer of Business Central and Magento, integration also offers the two way creation of customers.

    • From Business Central to Magento:
      When a new customers is created or customer information is updated in Business Central, the integration send this data to Magento. This not only reduces the dual effort but also ensures that customers data is consistent across both platforms.
    • From Magento to Business Central:
      When a new customers register their information on the Magento store, the integration pull this data into Business Central. Having a 360 degree view of customer information in Business Central helps improve customer service, order processing and customer satisfaction.
Inventory & Stock Level Updates:

The management of stock usually take place in an ERP. As ERP supports the complete procurement process and maintaining accurate inventory and stock level information is essential to prevent overselling and stockouts. The correct inventory level update is an essential part of integration. 

The change in inventory levels occurs due to the new stock addition, inventory adjustment or internal sales order in Business Central. The integration updates the stock levels on Magento accordingly to reflect the current available quantities.

Price Updates:

Business Central allows to define different selling prices according to the customer group like wholesale, retail etc. Magento also offers the same feature. The price updates from Business Central to Magento reduces dual effort.

To establish a reliable and secure integration mechanism Syncing of Master Data between Business Central and Magento is essential. Many integration solutions and connectivity tools are available in the market. Select the best integration option according to the business need. Moreover, while choosing the solution evaluate how flexible the integration is to adapt the business process and requirement. Connect with x2x-eCommerce for smooth transition.

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