The digital world is expanding by the minute, and customer demands are everchanging. As business trends change and selling ways diversify, retail and eCommerce industries find it challenging to keep up with trends and stay ahead of the curve. So, Microsoft introduced , an eCommerce platform that redefined selling and buying experiences. Here’s how.
What is Microsoft Dynamics 365 Commerce?
, the latest offering by the Dynamics 365 suite of applications, is an omnichannel eCommerce solution tailored for retailers to help them create innovative shopping experiences. It also enables customers to enjoy both online and offline shopping experiences. The module combines in-store and back-office operations integrating customer experiences, loyalty programs, and online stores with backend systems such as operations, inventory, and resource utilization.
It helps retailers track all their operational processes through a unified source, eliminating the need for additional plug-ins, third-party software, or widgets. It enables businesses to adapt to increasing customer demands and manage multiple stores in a unified platform. Its insightful features help retailers build a website to connect physical and online stores, track customer behaviors, offer personalized experiences, engage with customers across several channels, improve operations and resource management, and gain holistic insights to enhance productivity.
Below are the top reasons why you should choose Microsoft Dynamics 365 Commerce for your retail and eCommerce needs.
Customer satisfaction and brand loyalty
Microsoft Dynamics 365 Commerce offers a centralized platform consisting of the entire customer database, which helps businesses understand customer needs and engage better with them. In addition, AI-integrated tools help forge deeper bonds with customers. Its flexible eCommerce features help customers have hassle-free online shopping experiences. Primarily, it optimizes back-office operations and interconnects them using Artificial Intelligence and Machine Learning.
Flexibility
Dynamics 365 Commerce can be deployed in the cloud and on premise. In addition, Microsoft provides a sealed deployment model that lets users quickly add customizations or extensions to their existing platform.
Data-driven insights
D365 Commerce is equipped with data visualization and artificial intelligence tools to help users make more informed decisions. In addition, it offers data-driven insights to retailers to understand customer preferences and track their online shopping behavior. This allows them to create customized shopping experiences. Its wide range of apps and AI features enable businesses to access critical data such as customer insights, inventory, store assets, pricing, finance, marketing analysis, sales analysis, and fraud protection.
Integration capabilities
Dynamics 365 for Commerce integrates seamlessly with other Microsoft Dynamics Suite of Products, for example, Dynamics 365 Finance & Operations and Customer Service and productivity tools such as Office 365 and Outlook, operations that run on Azure, and third-party plug-ins. In addition, integration with Dynamics 365 Fraud Protection, Dynamics 365 Customer Insights, and Microsoft Bing makes it a top-featured Content Management System.
Security
As Dynamics 365 for Commerce is hosted in the cloud, the latest security upgrades and feature updates happen regularly and automatically. Microsoft introduced Dynamics 365 Fraud Protection to keep corporate data safe, which helps carry out secured transactions using AI. It lets merchants track their transactions and approve or reject them according to a “fraud score” that determines the reliability of online currency transfers.
Flexibility, efficiency, value, and security – is a win-win for retailers and customers. With best-in-class features, it is an all-in-one solution that offers convenience to customers and a competitive edge to businesses.
Related:
One step closer to your implementation partner—DemandDynamics
DemandDynamics has a team of diverse experts in the Dynamics 365 arena. As Microsoft Gold partners, the team brings world-class solutions to their clients and adds customization according to the business’s unique needs. DemandDynamics ascribes to an on-demand services model where you can get assistance whenever you want and only pay for what you use. It breaks the traditional subscription model and promotes zero commitment and cost efficiency.
with our experts to get more information about the and other services that DemandDynamics provides.