The Power of eCommerce solutions driven by Microsoft Dynamics GP

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It is a known fact that eCommerce solutions developed on top of Microsoft Dynamics GP and other ERP solutions do not dominate the market as they once used to be. The trend has changed, and there has been a very fast adaption of Enterprise eCommerce by the companies selling online.

Change in Market Trend of ecommerce solutions
Market Trend by

This graph is a typical example of how there is a significant change in the behavior of companies has been having an online presence. More and more companies are opting out of the solutions developed on an ERP and moving towards Enterprise solutions.

ERP-based eCommerce's inherent shortcoming to adapt quickly in this fast-paced marketplace is the biggest reason for this paradigm shift. These companies are small compared to enterprise eCommerce solution companies, and companies like Shopify employ many thousand people and have an ecosystem of hundreds and thousands of independent developers. Something that a closed code company cannot beat.

The enterprise eCommerce solutions take you on top of the search engines. Moreover, they provide powerful tools to drive business success at a fractional cost. Moreover, their partners in the ecosystem make it possible to adapt quickly to the changes happening in this industry. No wonder the companies using the eCommerce solution developed on an ERP rapidly lose their market.

Dynamics GP Integrated eCommerce Solutions

x2x eCommerce provides full integration of Dynamics GP with Magento and Shopify eCommerce. Developed in Dexterity, Dynamics GP's programming language x2x eCommerce solution works as an add-on module with Dynamics GP.

Why x2x eCommerce has developed two integrations?

Like ERP, where there are different software fulfilling the needs of various market segments, the eCommerce market also has other solutions that serve its niche. The three top-of-the-line eCommerce solutions, Magento, Shopify, and Woo Commerce, hold more than 90% of the market share. All these three solutions have their niche:

  1. Large companies and companies with special requirements use Magento eCommerce. Magento allows multiple sites with multiple stores and multiple storefronts in each store. Even if the Open-Source version of Magento is free, the cost of implementation and maintenance is high.
  2. Shopify is mainly for the SMB market segment, but some of the large size enterprises use Shopify Plus, the high-end version of Shopify. The primary client base of Shopify is the SMB marketplace.
  3. Woo Commerce is being used primarily by very small companies because it is an extension of Word Press and does not require any subscription or high maintenance.

Since Dynamics GP companies are primarily in the Enterprise and SMB market, x2x eCommerce developed Dynamics GP integration with Shopify and Magento.

How do I know which of the solutions is the best fit for me?

Please look at our blog on "Magento or Shopify – Which eCommerce Platform best suits your Business?" which explains the difference between these two solutions. If you are still unsure which and want a second opinion, please feel free to reach out to us for a no-charge, no-obligation consultation from one of our subject matter experts. We are just a call or an email away from you.

For further information about our products, please visit, email us at, or call us at +18889293266




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