Microsoft Dynamics 365 Customer Insights: 6 Reasons to Switch

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Want to Gain New Insight into Your Customer Data? Here Are 6 Reasons to Start Using Dynamics 365 Customer Insights

Consumer demand changes at a rapid pace, and keeping up with what your customers want is essential. But in order to understand your customers, you need data.


In recent years, customer data has become more important than ever for businesses in every industry. Marketing to your customers effectively all starts with a deep, detailed understanding of customer preferences. Simply put: the more you know about your customers and your target market, the more competitive your business will be.


Dynamics 365 offers a powerful tool for gaining valuable insight into your customer data: Dynamics 365 Customer Insights. Below, we’ll take a look at how Customer Insights works, as well as how it can help you understand your customers better than ever before -- even if you’re already gathering and analyzing customer data.


Microsoft Dynamics 365 Customer Insights: How Does It Work? 

Customer Insights starts by gathering customer data from a variety of sources. It then processes and aggregates this data using advanced Artificial Intelligence (AI) and Machine Learning (ML) technology. Your sales, marketing, and support teams can then easily access this data, giving them new insight into each of your customers.


Microsoft Dynamics 365 Customer Insights comes equipped with Power Platform connectors. This makes it easy to import data from Power BI, Power Apps. But Customer Insights’ import capabilities don’t stop there: the software can also gather data from JSON and REST APIs, as well as Microsoft Graph, Access, and Excel. Customer Insights also comes with easy-to-customize profiles for your customers. Using these profiles, your team can instantly access the information they need.


Why Use Customer Insights?

If you’re already using another program to analyze customer data, you might be asking: why should I switch to Customer Insights? Here are six reasons:


  1. Easy Feedback Integration 

With Customer Insights, you can include feedback from your customers as part of individual product profiles. This helps you understand customer perception of various products, allowing you to identify where there’s room for improvement.


  1. Trend Identification 

Staying on top of industry trends is essential for maintaining a competitive edge. With Customer Insights, you can identify changing trends in customer demand ahead of your competitors.


  1. Managing Inventory

There’s nothing worse than running out of a product just as demand is peaking. Customer Insights’ data tools can help you anticipate changes in demand throughout the year, ensuring that you always have the right amount of inventory on hand.


  1. Decision Making 

Good business decisions are based on data. With Customer Insights, you can more accurately forecast changes in the market. The result is better business decisions.


  1. Ease of Access

There are lots of programs out there that allow you to gather and analyze customer data -- but many of them are extremely complex and difficult to use. Dynamics 365 Customer Insights makes it easy for anyone in your organization to access the data they need.


  1. Better Products and Services 

With the data analysis provided by Customer Insights, your business can respond to customer opinion. As a result, you’ll be able to offer better products and services than your competitors.


Gain New Insight Into Your Data

Already using Microsoft Dynamics 365? If so, Customer Insights can help you gain new insight into your data. Using another ERP solution? By switching to Dynamics 365 with Customer Insights, you’ll give every member of your team access to valuable customer data.


Want to learn more about what Customer Insights can do for your business? Contact the experts at AKA Enterprise Solutions today.


AKA specializes in making it easier to do business, simplifying processes and reducing risks. With agility, expertise, and original industry solutions, we embrace projects other technology firms avoid—regardless of their complexity. As a true strategic partner, we help organizations slay the dragons that are keeping them from innovating their way to greatness. Call us at 212-502-3900!

Article by: Michael Hammons | 212-502-3900

In his role as Director of Customer Experience, Mike leads initiatives to ensure a consistent, positive experience for every customer, from setting expectations in the first meeting through ensuring satisfaction upon project completion and beyond. In addition, His goal is to help customers identify ways to leverage their existing technology investments to address new initiatives and make continuous process improvements.

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