ERP E-Commerce: 6 Ways Microsoft Dynamics Data Enhances the B2B Buyer Journey [Infographic]

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While the sizable investment may be a tough pill to swallow, the power that an ERP system like Microsoft Dynamics encompasses undeniably transforms B2B business processes. Having a centralized hub for all your business logic, and client and product data is invaluable —especially if it means eliminating data replication altogether.

However, investing in Microsoft Dynamics without leveraging it to power and enhance other parts of your business is a self-inflicted missed opportunity. This is particularly true for B2B organizations looking to further prioritize their e-commerce strategies.

The State of ERP E-Commerce Today

Marrying your Microsoft Dynamics ERP and e-commerce experience creates a surefire opportunity to stretch the benefits of your ERP investment further, while also making a substantial improvement to your online customer experience (and ultimately, encouraging and driving more sales).

According to our latest research, nearly 40% of B2B organizations in 2019 are investing in an e-commerce platform upgrade specifically to drive sales and improve CX. On a broader scale, this means they’re understanding that business success is dependent on listening to their customers, and they’re making the right strategic investments to do so.

How ERP-Driven E-Commerce Improves B2B Functionality

From a more targeted point-of-view, businesses are focusing on ERP-driven platform upgrades that allow them to focus specifically on the features and functionalities that matter most to their buyers. This includes:

ERP e-commerce B2B capabilities


Of the six most crucial initiatives indicated by todays’ B2B businesses, the top five are capabilities that can be easily and seamlessly addressed by simply integrating the data that’s already in Microsoft Dynamics into your web store.

Check out a snippet from our latest infographic (below) for a look at how this translates when it comes to the checkout portion of the buyer journey:

ERP e-commerce web store features


View the complete infographic here.

As you can see, your Dynamics ERP data allows you to not only streamline the checkout process, but to enable your customers to stay informed throughout it (with updated promotional data, real-time inventory determination, and automated calculation of taxes and additional charges).

What ERP E-Commerce Means for Your Web Store

Integrating your ERP and e-commerce solution enhances the online experience for your clients with more cross-sell and upsell opportunities and boosts your business’ ability to retain satisfied online customers.

What else can you look forward to?

Your Microsoft Dynamics ERP can enhance aspects and functionality in your web store, end-to-end, across the full buyer journey. You’ll impact:

  1. Web store setup

  2. Segmented content and customer-specific experiences

  3. The browsing experience (with enriched product information) and navigation

  4. Add-to-cart, inventory availability, and real-time order calculation, including shipping and sales tax

  5. Checkout

  6. Customer self-service


Want to visualize exactly how it works? View our free ERP e-commerce infographic here for a look into how and where your ERP data translates into more robust B2B e-commerce functionality.

Looking for a deep-dive into the benefits of ERP e-commerce instead? Check out our Benefits of Integration factsheet.

benefits of integration for erp e-commerce

2 thoughts on “ERP E-Commerce: 6 Ways Microsoft Dynamics Data Enhances the B2B Buyer Journey [Infographic]”

    1. Hello, thank you for your inquiry. At Sana Commerce, we integrate specifically with Microsoft Dynamics and SAP ERPs, but there are alternatives available in the market as well, such as Oracle. If you do choose a Dynamics or SAP ERP, consider a Sana solution for your integrated e-commerce needs. Feel free to get in touch if you have further questions.

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