How to Future-Proof Your Digital Strategy with SaaS E-Commerce

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The advent and evolution of new technologies is showing no sign of deceleration. The pace of innovation is only quickening, and —based on the evidence we’ve seen so far— more advanced technologies can only mean one thing: more disruption.

Modern technology is changing the way we do everything, from how we spend our free time to how we consume media and how we communicate with our peers.

But it’s having a particularly disruptive impact on the way we do business.


What's Changing?

Business models are being forced to change —drastically— as a result of digital disruption. Organizations are thinking more about how they can become and remain competitive (with a particular focus on long-term, sustainable and scalable e-commerce strategies).

This means having the tools, infrastructure, know-how, and the vision in place to set the foundation for your business’ e-commerce success. And with a forward-thinking vision comes a future-facing solution: notably, a software-as-a-service (or SaaS) approach to e-commerce.


What is SaaS E-Commerce?

The SaaS e-commerce model —or at least understanding how it works— is fairly simple. You access your e-commerce channels via the cloud rather than via a local, on-premise infrastructure. This eliminates the need for complex software and hardware installation, maintenance, and updates.

With SaaS, both hosting and maintenance of your web store are outsourced and largely automated: allowing the solution to automatically adapt to new technologies and changes. (Read: your internal teams don't have to do this manually).

SaaS e-commerce is a cost-effective, flexible and scalable model that is often pitted against the more traditional, on-premise model. But while the tried-and-true on-premise method has worked well enough for now, it is facing the same challenge that most businesses are battling today. (It's struggling to keep up with the pace of change, especially as more and more updates are needed.)

This is where SaaS e-commerce comes in.


A Look at the SaaS Landscape Today

Businesses today are seeing cloud-based strategies pay off —and have been for quite some time. According to a study conducted by Zendesk, as early as 2013, businesses were reporting that delivering cloud-based e-commerce functionality boosted customer satisfaction by almost 28%. That same year, 62% of B2B buyers expressed interest in purchasing SaaS technology.

Many organizations are already adopting SaaS strategies, and some are even running almost purely on SaaS. In fact, according to a 2018 SaaS industry market report, 73% of organizations estimate that nearly all of their apps will be SaaS by 2020.


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And businesses don’t expect their success with SaaS to be temporary.

Within the next two years, 92% of organizations expect SaaS to improve their ability to drive revenue and inform the strategic allocation of IT budgets (according to the same industry market report).

Still not convinced you need SaaS? Think again.


Here are the Primary Advantages of SaaS E-Commerce:

SaaS e-commerce has a long list of benefits, some of which we’ve already addressed. But it’s easy to overlook just how groundbreaking many of these advantages are (particularly when it comes to cost, maintenance, and integration).

These advantages are particularly beneficial to small- and medium-sized businesses (SMBs), or businesses who simply have fewer resources or expendable budget to level-up their e-commerce strategy. According to Forbes, “64% of SMBs were using cloud-based apps in 2016, and adoption is expected to increase to 88% in the next three years”.

But perhaps a recent article in Business2Community summed up SaaS e-commerce’s potential best:

“You [simply] can’t afford to ignore the benefits of SaaS; it’s brand bankruptcy or digital transformation.”


Let’s dive into each of the top advantages of investing in SaaS e-commerce:

Implementation, Maintenance and Upgrades: Simplified

A SaaS e-commerce solution is largely managed and maintained by the SaaS provider (in our case, this would be Sana). This gives you the time and flexibility to grow your business without worrying about maintaining and constantly updating your web store. It can also reduce or even eliminate the need for internal IT resources to manage your web store. Upgrades to your web store are continuous and automatic, which means once you launch a SaaS-based e-commerce experience, you can set it and forget it.

Reduced Cost

SaaS solutions require a lower initial investment, and instead, require a monthly subscription cost. And while it may seem easier to pay a large sum up-front and stop worrying about recurring payments, many on-premises solutions include hidden costs that come along with the necessary manual upgrades or customizations. SaaS allows businesses to pay less over time because there is no on-premises infrastructure to maintain, no hidden cost, and no costly licensing fee.

Scalability and Flexibility

Gone are the days where every software upgrade means re-configuring your entire web store. With SaaS e-commerce, your business can grow and scale seamlessly because you eliminate the need for manual upgrades, and in turn free up your internal resources. As Sana’s Core Framework Product Owner, Louis van Roessel, explains it: choosing SaaS means choosing a scalable solution because it “means [always] getting the newest features, performance upgrades, and security updates, [automatically].” Read our recent blog for a more in-depth look at how Sana's SaaS e-commerce solution makes scaling your business easier.

Why You Should Be Considering Sana SaaS

If it hasn’t yet become clear, the migration to SaaS is overwhelmingly an advantageous one, especially for SMBs or businesses hoping to future-proof their long-term digital strategies. But this migration is likely to require some expertise, so you should ensure you have a knowledgeable team (or service provider like Sana) on-hand to make the transition as seamless as possible.

With Sana SaaS, you get the same powerful ERP integration offered by our existing enterprise software —without having to deal with upgrades or taxing customizations. This means that if you like Sana now, you’ll love Sana SaaS.

Visit our website to learn more about how Sana SaaS can help you maximize your e-commerce strategy today.


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