Why Customer Engagement Is So Important and How You Can Improve It

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Your customers are the backbone of your business. Without customers to support you by buying your goods, services, or advice, you’d be out of a job. Customer engagement is the way you support your customers so that they can support you. Your frequent and positive interaction with your customers will result in their favorable opinion of your company, their loyalty, and their increased buying from you.


Customer engagement benefits both your company and your customers. When you use customer engagement in the form of maintaining conversations, asking questions and listening to and responding to comments, you learn how to improve your products, service, and delivery. Your customers feel valued and are more likely to remain loyal to your brand. What you can achieve are long-term relationships.


Loyal customers who appreciate doing business with you become your advocates. Likely they’ll tell others about their positive experiences. While customer loyalty has always been a business goal, it’s especially important in today’s competitive economy and in the age of social media where positive and negative reviews are available for all to see. Where once your business strategy might have been all about product and pricing, now it’s essential to pay just as much attention to customer engagement.



Customer Engagement



Build customer engagement with Microsoft Dynamics 365


When Microsoft launched Dynamics 365, it marked the end of the Dynamics CRM brand. Dynamics 365 Customer Engagement is the new name for the CRM component. Customer Relationship Management (CRM) tools are still critically important, and now they are integrated with your most important ERP business processes.  Dynamics 365 Customer Engagement has taken Dynamics CRM to a whole new level of flexibility, integration, automation, and insight. Instead of buying static software you have to maintain, you have the freedom to architect an end-to-end solution on a unified cloud platform with the core functionality and intelligent applications you need.


Here’s an example of how Dynamics 365 Customer Engagement has benefitted one client:


You’re no doubt familiar with AccuWeather. Billions of requests for information are directed to them each day, and it’s crucial that their weather information is up to the minute and accurate. Lives could depend on it.


AccuWeather migrated its application programming interfaces (APIs) to Microsoft Azure, and Microsoft Dynamics 365 is also an integral part of the company’s technology platform. Moving to the cloud helped the company scale out globally and provided a better foundation for more business opportunities. They can keep on top of the billions of requests each day and keep their customers informed.  They have expanded possibilities by integrating new data sources and functionality, including radar feeds, imagery, and device sensors. All this is possible because of the power of the Cloud and the intelligent use of data facilitated by Microsoft Dynamics 365.  Read more about AccuWeather's solution in the full Microsoft AccuWeather case study.


Would a customer-engagement solution benefit your company?  


An integrated system to achieve end-to-end customer engagement can offer a big payoff in increased revenue as well as customer satisfaction. With Microsoft Dynamics 365, you can:


  • React to changing marketing conditions
  • Fill gaps between the front-end user interface and the back office
  • Gain a complete and single source of financial and operational insight


Getting Started


At Western Computer, we can help you choose the right tools and implementations to achieve optimal customer engagement. We offer implementations and upgrades, training, custom development and integration, cloud solutions, and on-going support. We understand the strategic advantage of successful customer engagement.


The Microsoft platform can be customized to meet the specific needs of your organization and can be integrated with a large number of business applications. With over 160 professionals dedicated to Microsoft Dynamics and 500+ successful implementations under our belt, we have crafted a nimble and flexible methodology for a wide variety of customers. Let Western Computer help you put customers first and deliver a seamless experience. If you’d like to know more about Microsoft Dynamics 365 or to schedule a demo, Contact our experts at Western Computer.


By Western Computer www.westerncomputer.com/

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