For retail companies, the advent of technology has meant multiple channels by which to reach the customer. An omnichannel approach allows your customer to browse and buy at their convenience, whether at a physical brick-and-mortar store, through social media, on a website, or via phone. E-commerce in particular is a key technology channel which not only allows you to sell directly to the customer, but also to deploy, manage, and customize so as to create an end-to-end experience from a business operations standpoint as well. Choose to
1. Single View of all Data: More channels mean more technology, which means more disparate, siloed databases. With AX ERP and its built-in e-commerce capabilities, however, you can benefit from a single view of all data, no matter where the transaction is taking place – an outlet, online, or through the mail. AX allows you to build organization hierarchies, and access nodes to understand what is happening at any given location or channel. With
As always, data is not important just for the sake of collecting data. Rather, there are many strategic uses that a single view of data can offer your retail enterprise. One is forecasting and demanding planning for your manufacturing unit; another is customer sales and preference history for your marketing unit; still another useful data view is pricing analysis of various products for the finance department.
2. Real Time Access to Inventory for Sale From any Location:
3. Faster and Secure Credit Card Processing: Nothing is more frustrating for the customer than going through multiple steps online to purchase one of your products, only to get stuck at the payment stage. In the latest AX release, the platform supports integrated payments and Open ID integration to provide seamless user authentication. For the customer, it means a faster, secure checkout experience, and for you, it ensures payment verification.
4. Easier Online Experience for Customers: The newest release of AX allows third-party online stores to plugin and create a full-featured e-commerce site. AX includes shopping cart and checkout features that support cross channel scenarios. In addition, the platform can create a single customer identity and enable managing the customer account, order history, wish lists, and loyalty through the online store. For the customer, that means an enjoyable and consistent shopping experience.
5. Orchestrate Operational Gains: You can deploy, manage, and customize an online sales channel that is fully integrated with Microsoft Dynamics AX. This will help create concrete operational improvements, such as minimizing or eliminating manual data entry processes. Not only that, integration also enables you to better manage inventory and product information – both sales and returns.
As a modern retailer, you are probably strategizing as broadly (channels) and specifically (personalization) as possible. The combination of ERP and e-commerce aims to facilitate just that. For the customer, purchasing through your online retail site can be as simple as walking into a physical store. For your team, there can be improved readiness to service customers, stock inventory, and process payments. For the business, you can promote improved financial performance through online channels as well as increase brand loyalty. From all angles, the ERP and e-commerce link brings together two complementary and powerful technologies to create countless benefits.