Microsoft announced a major re-organization Thursday that aims to power its mobile efforts. In fact, this is the largest re-alignment of its divisions in over 5 years!
According to Alexei Oreskovic, Thomson Reuters, “Lack of coordination and infighting have hurt innovation within the $74 billion revenue, 98,000-employee organization, which hopes to accelerate the design of products that appeal to a new generation of users more accustomed to smartphones and tablets than laptops or desktop PCs.”
, which has been struggling to compete in a world of mobile devices and Web-based services dominated by Apple and Google, launched the Surface tablet in 2012. But the device has failed to make meaningful headway against the iPad or Android devices made by Samsung Electronics and others.
The moves realign the company that helped revolutionize the personal computing industry in the 1980s into what Chief Executive Steve Ballmer calls a "devices and services" corporation - a nod to Apple Inc, which has surpassed it in profit and market value in recent years.
Terry Myerson, who handled engineering only for Windows Phone, will now lead the consolidated Windows, Windows Phone and software that powers Xbox with a goal of tighter linkage to an array of devices, making it easier for people to use their smartphones, tablets and game consoles complimentary to each other.
According to Appolis Founder and CTO, Travis Smith, “We are excited about the possibilities that this can present for our company focused on around supply chain execution with any device for every application within the communities. The ability to mix rugged Windows Embedded mobile devices with semi-rugged has exceeded our expectations during the first half of this year. With Microsoft’s new alignment, we expect that to continue well into the foreseeable future!”
By Steve Dwyer, Appolis
