The Enterprise Resource Planning (ERP) products sold under the Microsoft Dynamics name remain the software of choice for midmarket, growth-oriented businesses. As Microsoft continues to invest in and position each of the products, it becomes clear how Microsoft views the target market for its Dynamics ERP software. Below are the latest publicly disclosed figures as of July 2012 of the number of companies worldwide running each of the Microsoft Dynamics ERP software products.
|Microsoft Dynamics ERP Product||
No. of Companies
|Microsoft Dynamics NAV (Navision)||
|Microsoft Dynamics GP (Great Plains)||
|Microsoft Dynamics AX (Axapta)||
|Microsoft Dynamics SL (Solomon)||
The table shows that
Microsoft Dynamics GP, formerly Great Plains, remains a favorite among businesses operating in English speaking countries. Its strength has always been quick deployment out of the box in addition to its strong financial management features and functions. Like Dynamics NAV, Dynamics GP enjoys a vibrant and committed partner channel that continues to invest in extending the product in a variety of industries. Microsoft continues to invest in and improve Dynamics GP to make it the clear choice for companies looking for an out of the box financial management solution and who have operations in the US, Canada, UK, and Australia.
In its latest release of Microsoft Dynamics AX, formerly known as Axapta, Microsoft is clearly taking on SAP and Oracle for the large-scale enterprise ERP market. Microsoft’s significant acquisition of intellectual property coupled with significant investments in the product itself enables Microsoft Dynamics AX to run in the very largest global companies. Specifically, global companies can now consolidate all their ERP instances into a single instance. The growth Microsoft Dynamics AX has experienced against SAP and Oracle indicates that companies have been waiting for an alternative to the high cost of ownership required by SAP and Oracle.
Finally, Microsoft Dynamics SL, formerly called Solomon, is widely adopted by project-based businesses looking for integration with Microsoft Project.
I believe that the numbers presented here support the claim that the Microsoft Dynamics family of products are some of the most widely used ERP products globally and, given Microsoft’s continued investments in them, will continue to achieve the same high level of success that they have experienced over the last decade.
Greg Kaupp is the CEO of ArcherPoint, LLC, a Northern California Microsoft Dynamics NAV (Navision) partner. Greg has been involved in Dynamics NAV implementations for companies throughout the U.S. since 1997.