My favorite TV month of the year is May, when many high profile shows like American Idol, Lost, Grey’s Anatomy and 24 gear up for their much anticipated suspenseful and often shocking season finales (admit it-you watch them also!) Viewership increases significantly as these final episodes near, many times setting new records. The networks know that viewership levels peak in May before receding to much lower levels throughout the summer. So by saving their best episodes for last, they are virtually guaranteed to attract the highest audience possible. The content of the final show might be a surprise for the viewer, but the number of viewers watching is carefully predicted and not unexpected by the networks.
The Microsoft fiscal year works in a very similar fashion. During the month of June, anticipating slower sales during the dog days of summer, Microsoft offers their best incentives of the sales year for new customers to purchase
By The Knaster Technology Group -